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Dec 11, 2010

A Eulogy to JOUR4460


Ahh, dear JOUR4460. We’ve had times. Times where I scrambled just to keep up, times where you put me in my place just to open my eyes. Ignorant denial of room for improvement does not suit you well, and my ego suffered constructive blows. You will be missed, and I honor your conclusion with words of the valuable lessons that you gave me.

The importance of press releases is better emphasized now. You taught me how to pitch to journalists that are most likely going to hate me. You made sure I would be prepared before blindly selling my soul.

Epiphanies are rare and appreciated. I remember a time when you blew my mind and challenged my confidence, only to rebuild me with protective instincts. Cold calls have made a fearful reputation throughout your existence that echoes in the ears of unborn students. You knew my hatred for phone conversations and helped the irrationality justifying it. Deaf to excuses, you shoved me out there and taught me I am ridiculous for questioning myself. Ultimately, making the call was a breeze and made me recognize the competence I have for the future. The feedback alone was enough to release any remaining insecurities and introduced a girl that can strut with assurance.

Recreational hobbies became a requirement to the world of public relations and class time. Twitter, Facebook, blogging and other social media is like oxygen to you and now, me as well. You taught me that life isn’t so desolate in the realm of Twitter and getting followers and "friends" is simple. It’s unacceptable to be a wallflower, you must engage and be active with others. I will keep your wise notes over SEO and increasing online traffic as reference through future speed bumps. This could probably qualify as the most valuable lesson given to me. Not only did I learn the need to keep up with trends and progression of social media, but also led to many nights drifting between theoretical ideas and philosophy about our generation.

I owe you gratitude for easing my resentment toward group/partner projects. There is no doubt PR can't avoid team effort. Public relations depends on the ability to cooperate, a fact I used to lament. This opportunity to create a major project that is counter-dependent on someone else was eye opening. My learning experience was monumental, as I realized the project would have been impossible alone. I genuinely appreciate learning communication campaigns that the grown-up world will demand. The final product was impressive and tangible evidence of our efforts.

Thank you, JOUR4460, for your strives to better my craft and form. You influenced my growth to the future-professional I am about to be and my individual self that I am now. Substantial credits are due to the your spokeswoman, Samra Bufkins. Her respect for you is obvious and she forwarded that passion into her students. While at times her approach was intimidating and resembled tyranny, there was always a hue of altruistic sentiment behind her clever wit.

Survived by: the classiest, most dignified gangsters. hayyy.

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Labels: education, personal, PR, teachers
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-Brittany Stone-

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Brittany Stone
Recent graduate from the Mayborn School of Journalism of the University of North Texas. New to the Big Apple, getting my feet wet in the world of music PR, makin' change bartending. I'm an old soul that finds myself ruminating and brooding over life questions and revelations, --so this is my attempt to satisfy that, while chatting about PR, music, the evolving world of media/journalism and the unfortunate racism/sexism that still persists... ah! and politics aren't off the table. Don't worry, I play nice. L'chaim!
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