The Jurisdiction of Reality Repulsion

“In the future, everyone will be world-famous for 15 minutes.”—Andy Warhol

“In the future, everyone will be anonymous for 15 minutes.”--Banksy

We have entered ourselves in a nuclear holocaust. In a perfect world, I would never know the names Situation, Snooki, Lauren Conrad, or Danielle Staub...but this is what the current famous-for-nothing modern era has brought us. Reality stars. Why are they lurking in every dark corner of life with nauseating tenacity? Situational Mike is making 5 million this year. If that doesn't evoke the bile in your throat, then I envy your stomach. Why are these seemingly good-for-nothing-nobodies so popular in our culture? Owe it up to PR.

Now, this is not the type of industry I ever plan to engage in. I do have standards after all. Although, I will say reality stars' publicists are very impressive. Injecting meaning and value into a sub-par product.

While reality TV is much more prevalent than it has ever been, the credit to these asininity advocates belongs to the publicists tackle on smart business. If you plug “reality stars becoming stars” into Google, you’ll unearth plenty of sites teaching you how to constructively treat you’re newfound, undeserved stardom! It’s interesting how easily you can fudge up fame. Be careful not to “burn out your controversy,” or “be yourself, because real people are boring.” Hmmrmph…

When Jersey Shore aired an episode depicting a male character slapping another female, basically nothing happened. What did happen was a "suspended" Twitter account for illegitimate behavior. Fascinating. Don’t be quick discount the possibility this is a brilliant publicity stunt. This makes people have to figure out why! Behavior on the show has no cause and effect relationship with a Twitter account, so this character must be super enticing. Scandal and juicy controversy are sexy to society. We have to know more, even if our mind is tingling with numbness.

This epidemic conjunction with PR and reality TV has started to bleed out of the aorta and out of control. Now, public relations itself has become a target of the perverted humiliation thanks to the reality hooker herself, Kim Kardashian. Her newest reality show called “Spin Crowd” depicts the realm of entertainment PR in an exaggerated, morose way. At least she nailed the desired verisimilitude from the get go by graciously calling it the "Spin Crowd"....thanks Kimmy! Genuine publicists loooove the term "spin."

Whether reality television and their stars agree with us or not, they’re there, and successfully so. Publicity is an amazing tool that empowers the otherwise mundane, into an omnipotent, megalomaniac entity.