Thanks to advancing technology, people all over the world have the opportunity to whore themselves out to open eyes everywhere. The revolutionizing social media networks such as Facebook, Twitter and YouTube, allow a broad scope of opinions to be heard. Blogs and posts have the potential to go viral with ease, and can hold the capability to crown any person, of any education level, queen or king of social media. An evolving trend shows that everyday employees are becoming more “famous” than their employers, as in the case of Frank Eliason of Comcast. Of course, there are repercussions and benefits to every angle of everything; but the velocity social media carries in present times calls for more dramatic consequences.
The Benefits
Becoming a known name in the mysterious inter-web gains you access to the cradling arms of potential customers or clients worldwide. People feel like they know you on a more casual level. Simply tweeting personal endeavors of mundane activities throughout your day lets people in on your intimate, boring life. One becomes more relatable, and people love relatable. Your opinions are trusted more and your credibility is increased. Frank Eliason talked to his public about groceries and daily tasks, making his professional conversation sound intriguing as well. Employees who are privy to the technicalities of social media are also beneficial because they’re evolving with the trends. Keeping up with the intricacies of digital networking is tedious and takes time to learn. Having a computer savvy employee eases the rough trek to success. Their insight to what people want, need, and are in-tune to is valuable too.
The Downfalls
With enough followers, an employee could have the power to sway your audience from right under your feet. If the tweeter doesn’t possess enough selflessness, unwanted influences could be held over the public. Gunslinging is another threat to online fame. A difference of opinion between your employee and a follower could cause anger with clients that are not easily consoled. The possibility of information leaking is also something to consider. Monitoring your employee 24/7 is next to impossible; therefore a trusting relationship is always important.
Despite the damages a Twitter “star” could potentially have for an employee, I think it’s ultimately worth the risk. The world of business is metamorphosing and it’s hard to keep up. Defiance to modern technology or insisting on archaic ways is much more detrimental than a possible diva. There will always be the same worries; any employee at any time could have the same threats that those have with digital experience. Granted, they may have faster access to minds; but an employer needs to always have a crisis management plan for any circumstance. The worst that could happen isn’t even that bad. It’s important to stay young and modern in this over-competitive world.
(ps....follow me @brittanyLstone)
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