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Feb 19, 2012

Houston's Death Highlights Sensationalism

Whitney Houston died. That’s right, the spectacle of song made her dramatic exit at the age of 48; chances are your comatose fish knew about it. Like Michael Jackson, news of Houston’s death is omnipresent in the media and suffocating subsequent stories. American media is infatuated with celebrity stories, but when they die, we explode. The coverage of this and other celebrity deaths have been sensationalized to a point of mania and become more diluted the longer we’re bludgeoned to death by the story. Why is it we’re so obsessed with underwhelming stories?

Houston’s story is intriguing. She binged on cocaine and erratic behavior while her voice bellowed sounds of heaven and life. While “intriguing” is sometimes enough for coverage, the ubiquity of her death in the media is puzzling. Factors to consider a story newsworthy include:

  • Impact or consequence- the greater the impact, the more newsworthy
  • Conflict- humans love reading about war
  • Proximity- how relevant the story is to the reader’s geographical location
  • Prominence- famous people are more newsworthy
  • Timeliness- if it happened a week ago, it’s nonexistent
  • Unusualness- “when the going gets weird, the weird turn pro” (Hunter S Thompson)


Houston was a prominent figure who died an unusual death. Now that she’s passed, her fame has been inflated to the likes of the Beatles, Michael Jackson and Elvis. Obviously, this was not so. Houston’s talent was great, but she will never be considered an iconic classic like the aforementioned. It seems we’re trying to justify this media charade. I think it’s time to reflect on the news industry’s responsibility to covering what is best for public interest. This mainstream media bias is encouraging coverage of what everyone else is already reporting, distracting the public from any meaningful news. We’re misplacing our values into hype and degrading our culture to trivialization.
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Labels: celebrity, media bias, PR, sensationalism
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Feb 12, 2012

Tips For Detectable Tweeting


In a world so connected to hundreds of millions of people blasting their voices and opinions everyday, is it possible to be more than just part of the drone? Is the future of public relations just a shouting match, a catty competition for volume? Opening the platform for any schmuck to be heard is triumphantly favorable to the profession of PR, yet simultaneously diluting the attention span of the world tweet by tweet.

Our generation of new professionals faces challenges incomparable with others before. Not only is the less-than-stellar job market smothering but also technology has evolved into a narcissistic queen, demanding our utmost brilliance, creativity and aptitude at all times. Almost every article giving tips for the professional twitter circles around using more creativity, personality and stimulating communication. But how is this creative brilliance to be noticed in the muddled abyss? Using specific keywords help brand visibility by increasing the odds your content will appear in the search results.Without using the words people are using to find information, there’s little chance of garnering enough attention to your message. Getting better web presence is vital, a lusty term for it is Site Engine Optimization [SEO]. Other than molding your content around what everyone else is doing and searching, greater SEO is evasive.  So in a beautiful twist of events, we’re supposed to shine with flamboyant creativity yet remain part of the status quo so that people can find us.  Here are some tips that foster these puzzling contradictions.

-      Improve your vocabulary
o   Yes, it is important to include keywords that people are searching for. However, exercising your vocabulary frequently is imperative for writers of any media. Learn words that describe your message more precise and succinct. But remember to use language that is familiar, or at least contextually obvious.

-      Engage With Others
o   Forward your replies to your cell phone so you get a notification when someone @replies you. While it’s easier said than done and certainly time consuming, it pays off. When someone notices you, they should know you noticed too.

-      Write Gaudy Headers
o    Your header is the deciding point whether to click or not. This needs to be exciting, lucid, drawing or provoking. Only successful news outlets bother with emaciated, factual headlines. Dress yours up! Make a tranny out of it. But easy on the adjectives.

-      Find Inspiration
o   No creativity is original. In fact, nothing is truly original. Read around, get ideas flowing from your mentors. I love reading lyrics to spark a dead fuse.
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Labels: PR, social media
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-Brittany Stone-

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Brittany Stone
Recent graduate from the Mayborn School of Journalism of the University of North Texas. New to the Big Apple, getting my feet wet in the world of music PR, makin' change bartending. I'm an old soul that finds myself ruminating and brooding over life questions and revelations, --so this is my attempt to satisfy that, while chatting about PR, music, the evolving world of media/journalism and the unfortunate racism/sexism that still persists... ah! and politics aren't off the table. Don't worry, I play nice. L'chaim!
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